How can journalists engage their readers?
Engaged journalism can mean many different things: events to meet readers offline, surveys to find out more about who your readers are and what they care about, and many other creative ways of including readers in your reporting. The key point is viewing journalism as a dialogue with your audience. A focus on engagement can help news organisations uncover new perspectives, write about the issues directly affecting their readers, rebuild trust in the media, and even create sustainable revenue streams.
The Engaged Journalism Accelerator, an initiative from the European Journalism Centre, is building a network of journalists, editors, and others who are interested in engaging their readers. The Local is part of the Accelerator, and we would like to invite anyone already working with engagement, or who is interested in getting involved, for an afternoon of presentations and discussion about community-driven journalism.
We will hear short presentations from six journalists already working with engagement in Sweden:
James Savage, CEO, The Local
Brit Stakston, CEO, Blankspot
Petter Beckman, CEO, DirektPress Södra Sidan
Kerstin Gustafsson Figueroa, Editor-in-Chief, Nyhetsbyrån Järva
Eleni Terzitane, Editor, Nyhetsbyrån Järva
Catherine Edwards, Europe Editor, The Local
Following these talks, there will be time for questions and to mingle. Refreshments are included, and the event is free – please just make sure to sign up beforehand.